When we started this unofficial Live Earth website, Watch7-7-07.com, it was in response to the need we saw for all Live Earth supporters to spread the word about the Live Earth Concerts organized by Save Our Selves – 7 shows on 7 continents spanning one 24-hour period on 7-7-07 – raising awareness and resources to help solve the global warming climate crisis.

Little did we know that hundreds of people from all over the world would come to depend on us – “The Watch Team” – for the most up-to-date Live Earth Concert information. We knew our daily unique visitors were growing fast, but were shocked to learn that nearly 3,000 people came to this website on 7-7-07 for info and links to the concerts shown live online at LiveEarth.msn.com.

After months of documenting every detail leading up to the Live Earth Concerts, we preserved its history in our Archives. We also created an original series of Top Moments from each of the shows for anyone who wants to Re-Live the Concerts – a permanent record of the most memorable performances and speeches that helped launch the Live Earth Movement.

After building such a strong base of interest, we realized that Watch7-7-07 had an opportunity to continue its Live Earth role – after watching the Live Earth Concerts, it’s time to watch the Live Earth Movement.

Weekly Blog: Living the Live Earth Pledge

It was during the Live Earth Concerts when Al Gore introduced us to the Live Earth 7-Point Pledge. To help put this pledge into action, we launched a new blog called Living the Live Earth Pledge – a virtual expedition through The Live Earth Global Warming Survival Handbook.

Weekly Updates: Live Earth News Watch

After sorting through dozens of environmental news stories each week, we post summaries of the Top 5 most relevant to the Live Earth Movement – articles about global warming and what governments, businesses, organizations and individuals are (or aren’t) doing stop it.

Weekly Spotlight: Live Earth Leaders

Do you know someone whose lifestyle or work embodies the spirit of the Live Earth Movement? Are you making a greener difference in your community? Help inspire others to do the same by nominating yourself or someone you know for our unofficial Live Earth Leader Spotlight.

If what we do interests you, please subscribe to our weekly emailer that includes the most updated Living the Live Earth Pledge blog … Live Earth News Watch … and Spotlight On a Live Earth Leader (coming soon). Click this link to subscribe securely now.


Who We Are ...

Kel K. is the visionary behind Watch7-7-07.com as a means of promoting the Live Earth Concerts, and now the Live Earth Movement. Kel is an environmentalist, soy candle artist and music promoter. To check out Kel's eco-friendly soy candles, go to Dripping In Color Soy Candles. And to check out her promotional work on MySpace, go to My Record Label, and both Lily Wilson and Melissa Etheridge's eco-friendly street teams.

Meredith Simonds is the creative director, researcher and writer for Watch7-7-07.com. Meredith is also the author of 12 blogs in her "Network of Expression," including Greenlight News, The Freelance Observor and Animal Awakening. To learn more about her, go to MeredithSimonds.com.